You’re going about your day, probably juggling ten things at once, and then your phone buzzes. It’s a text from “HMRC”. And suddenly your brain goes straight to: “Have I missed something?” “Is there a problem?” “Do I need to deal with this now?”

There’s a stage in almost every business journey that doesn’t get talked about enough. It’s that in-between space where your “little side thing” doesn’t feel quite so little anymore, but it also doesn’t feel like a fully formed business yet.

Have you ever thought at work…“Why does this suddenly feel so hard?” Maybe it’s things you used to handle with ease, focusing, making decisions, and keeping on top of everything. Or perhaps it’s more of a feeling, a lack of motivation, a drop in confidence, or just a sense that something isn’t quite right anymore.

Most small business owners have had the same thought at some point: "Imagine if this just went viral…”. And platforms like TikTok have made that feel more possible than ever.